SHIFTING CONSUMER BEHAVIOR THROUGH DEEP HUMAN INSIGHT
Create unfair competitive advantage through marketing
Marketing is broken. We’re here to fix it.
Over the past decade, advertising effectiveness has collapsed, and achieving the same level of impact costs more every year. In traditional share-of-voice-driven media forgettable brands are stuck in a shouting match about forgettable things.
We believe great marketing starts by deeply understanding what truly moves people; you can’t win by just optimizing media budget or targeting demographics when you are facing the global competition.
Wouldn’t you rather outsmart than outspend your competitors?
Being meaningful and distinctive is the shortcut into consumers’ pockets
As ad volumes continue to rise, brand messaging across industries is starting to blur into sameness. And as a result, potential buyers are tuning out faster than ever. The answer isn’t to shout louder – it’s about being genuinely interesting to your audience and clearly differentiated from your competitors.
Effective marketing doesn’t just get noticed - it changes how people think and what they do
Marketing is at its best in changing attitudes which leads to behavior change. In order to do that, brands must truly understand the people behind the growth -their motives, fears and decision-making.
By understanding the people, brands can communicate in a way that gets more than attention - they are changing the attitudes and turning awareness into loyalty.
Outsmart. Don’t Outspend.
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Uncover what drives your customers to purchase – and what holds them back
Did you know that most companies lack a clear understanding of why their customers have chosen them and which customer segments will drive their future growth? Using psychological profiling, we identify the real drivers behind customer decision-making – why they buy, why they don’t, and why they might choose a competitor. This insight forms the strategic foundation for any marketing that aims to influence effectively.
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Design messaging that truly moves the needle
Did you know that the impact of a message depends more on how it's delivered than on what it contains? Audience-centric messaging dramatically improves marketing precision. We help craft messages, communication strategies and creative concepts that genuinely shift attitudes and shape buying behavior. Our work is grounded in psychological profiling, behavioral data, validated consumer research, and global benchmarks.
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Measure and prove the true impact of marketing
Did you know that the short-term sales impact of marketing is inherently limited – and if that’s all you’re measuring, you’re missing the majority of its real effect? We quantify the change we create – in brand perceptions, in behavior, and most critically, in commercial performance. This ensures every marketing investment delivers stronger, measurable ROI than ever before.
Viisi Agency is not for everyone. We choose to work with ambitious brands who want to win smart - not just spend more.
If you are a hungry growth company with ambitious plans for world domination, we should talk.
Size doesn’t matter.
We don’t need a 50-person team to outperform the industry—just two seasoned strategists and handpicked network of top-tier partners.
With over 40 years of combined experience, we focus on deep human insight and creative excellence. Our custom AI agents and tools take care of everything else.
That’s how we build sharper strategies and deliver results others only talk about.
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Planner, Co-Founder
With over 15 years of experience in channel planning, impactful media solutions, and leading diverse client accounts, Annika brings a rare combination of strategic insight and hands-on expertise. Her core passion lies in helping brands grow profitably over the long term through brand-building marketing.
Annika’s love for marketing runs deep — so much so that she hosts her own marketing podcast, now several seasons strong. Outside of work, she enjoys discovering new places through travel and, when projects allow, blends work and travel in a part-time remote setup.
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Planner, Co- Founder
Teemu has a long-standing background in strategic marketing planning and improving marketing effectiveness , having worked with dozens of different local and global marketers across industries. He’s especially passionate about the architecture of modern influence models and how they shape behavior. Having spent over a decade in leadership at an international media agency network, he has developed a strong perspective on where modern marketing is headed.
As a strategist, Teemu sees his strengths in the ability to interpret the story behind data and to use that insight to build scenario-based plans. He approaches every client challenge with curiosity and dedication — the same passion he brings to playing recreational ice hockey in his free time.