AI-POWERED WORLD CLASS STRATEGIC PLANNING WITH DEEP HUMAN INSIGHT

Create unfair competitive advantage through marketing

Why Viisi Agency Had to Be Created

Marketing is the engine of business growth – but that engine is now critically broken. Over the past decade, advertising effectiveness has collapsed, and achieving the same level of impact costs more every year. In traditional share-of-voice-driven media battles, it’s often impossible to win when you're up against global players with massive budgets – especially when audiences are already oversaturated with irrelevant messaging.

AI is now transforming every layer of the marketing process

As ad volumes continue to rise, brand messaging across industries is starting to blur into sameness. And as a result, potential buyers are tuning out faster than ever. The answer isn’t to shout louder – it’s to dramatically increase precision and relevance.

We combine world-class strategic planning and deep human insight with AI-powered, automated processes

Our approach is grounded in top-tier expertise, and built on a lean operational model that lets us harness data, AI, and agility better than traditional agencies. The result? Greater marketing impact, with less waste.

What We Do and Why

  • Uncover what drives your customers to purchase – and what holds them back

    Did you know that most companies lack a clear understanding of why their customers have chosen them? Using psychological profiling, we identify the real drivers behind customer decision-making – why they buy, why they don’t, and why they might choose a competitor. This insight forms the strategic foundation for any marketing that aims to influence effectively.

  • Design messaging that truly moves the needle

    Did you know that the impact of a message depends more on how it's delivered than on what it contains? Audience-centric messaging dramatically improves marketing precision. We help craft messages, creative concepts, and channel strategies that genuinely shift attitudes and shape buying behavior. Our work is grounded in behavioral data, validated consumer research, and globally proven influence models.

  • Measure and prove the true impact of marketing


    Did you know that the short-term sales impact of marketing is inherently limited – and if that’s all you’re measuring, you’re missing the majority of its real effect? We quantify the change we create – in brand perceptions, in behavior, and most critically, in commercial performance. This ensures every marketing investment delivers stronger, measurable ROI than ever before.

“Viisi Agency was founded to create unfair competitive advantage through marketing. We ensure that our clients’ marketing is not just more effective – but fundamentally smarter than their competitors.”

Smarter than big.

We don’t need a 50-person team to outperform the industry—just two strategists as a team who know what they’re doing. With over 40 years of combined experience, we focus on deep human insight and creative excellence. AI takes care of everything else: speed, scale, and precision. That’s how we build smarter strategies and deliver results some agencies only promise.

  • Planner, Co-Founder

    With over 15 years of experience in channel planning, impactful media solutions, and leading diverse client accounts, Annika brings a rare combination of strategic insight and hands-on expertise. Her core passion lies in helping brands grow profitably over the long term through brand-building marketing.

    Annika’s love for marketing runs deep — so much so that she hosts her own marketing podcast, now several seasons strong. Outside of work, she enjoys discovering new places through travel and, when projects allow, blends work and travel in a part-time remote setup.

  • Planner, Co- Founder

    Teemu has a long-standing background in strategic marketing planning and improving marketing effectiveness , having worked with dozens of different local and global marketers across industries. He’s especially passionate about the architecture of modern influence models and how they shape behavior. Having spent over a decade in leadership at an international media agency network, he has developed a strong perspective on where modern marketing is headed.

    As a strategist, Teemu sees his strengths in the ability to interpret the story behind data and to use that insight to build scenario-based plans. He approaches every client challenge with curiosity and dedication — the same passion he brings to playing recreational ice hockey in his free time.